Readership
• Gray's subscribers spend an average of 1 hour and 34 minutes on each issue. • Gray’s subscribers have spent an average of 29 days fishing and 25 days hunting in the past 12 months. • 88% of Gray’s subscribers have been hunting in the last 12 months. Of these, 56% have utilized the services of a guide, outfitter, or lodge. • Gray’s subscribers travel the world in pursuit of hunting and fishing opportunities. 65% have taken a trip outside the continental United States in the last three years. Of these, 73% did so to go hunting or fishing. |
Circulation by Region
Northeast 18.8%
Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania South Atlantic 19.5%
Delaware, Maryland, Washington D.C., Virginia, W. Virginia, N. Carolina, S. Carolina, Georgia, Florida North Central 20.5%
Minnesota, Iowa, Missouri, N. Dakota, S. Dakota, Nebraska, Kansas, Ohio, Indiana, Illinois, Michigan, Wisconsin South Central 16.1%
Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas West 21.5%
Montana, Idaho, Wyoming, Colorado, New Mexico, Utah, Nevada, Arizona, Alaska, Washington, Oregon, California, Hawaii |
